When I first heard about the made-to-measure and bespoke industry, I couldn’t figure out what all the fuss was about. I had been admiring men’s clothing for my whole life and to that point, I thought everyone looked pretty good, for the most part. Boy, was I in for an eye opening. Once I learned more and saw the difference between an off-the-rack shirt or suit and a custom-tailored one, it’s like night and day. Now when I’m in public I can’t help myself but play a little game where I look at men’s clothes and determine what’s custom and what is off-the-rack.
In my early days learning about custom clothing, I was in Hong Kong for business and I couldn’t decide what to buy my dad and boyfriend as a souvenir. Out of a little bit of laziness and a little bit of sheer genius I decided to ask them to send me their measurements and I would bring them back a custom shirt. I didn’t quite know what to expect and I thought to myself, if it doesn’t work and the shirts don’t fit, I can always fall back on the old adage, “It’s the thought that counts”. Well, not only did the shirts fit great, the guys LOVED them. These are two guys who have never even considered buying custom clothing. My dad’s max price point for clothing is around $20 and the free shirts he’s received over the years as gifts get the most wear. Shortly after my return from Hong Kong we had a little soiree and they both wore their shirts to the party. Again, I thought that it was sweet of them to wear the shirts and that they both looked quite nice. Well, the shirts were the hit of the party. At one point my boyfriend and another guy at the party traded shirts and compared the two. One of the other party members was wearing a high-end brand name shirt that was purchased off the rack. Despite it being a good quality brand name, it didn’t fit…and that’s the key! It’s in the FIT: Flawless Individual Tailoring.
For those of you who already know the difference between custom and off-the-rack, you know what I’m talking about. Some people fit off the rack very nicely but for most of us, we have a uniqueness that makes shopping annoying. I’ve heard my male friends complain that due to their neck size, their off the rack shirts (which only take into account neck size and arm length) fit them like a tent. Who needs that? Even if you aren’t paying much for a shirt that doesn’t flatter you, you’re paying too much. Custom shirts can make any man look good, and who doesn’t want to look good and feel good?